Genius - Growth Marketing
Location: NYC, in-person only (non-negotiable)
Experience: Minimum 3 years testing and perfecting marketing campaigns & funnels
Compensation: $90k–$110k base + token and equity grants + cash bonuses
Role
You will own growth across product and brand for the Genius ecosystem. Genius is building a next-generation crypto terminal and exchange, with the deepest network coverage of any terminal, and the most liquid backers in the industry. Growth is not an afterthought here: it is the acquisition engine, the retention loop, and the community differentiator.
Your mandate is to architect the Genius growth strategy and product adoption around two guiding principles:
Delight — frictionless, elegant onboarding and user journeys that surprise and satisfy.
Dopamine — data-driven campaigns and behavioral growth loops that reward engagement, drive repetition, and sustain community stickiness.
Archetypical Users
Discretionary traders, large whales, sophisticated actors, and those with high risk tolerance.
Responsibilities
Establish and execute Genius’ growth engine across Twitter and other social channels, making Genius chronically present in trader conversations and narratives.
Learn the art of shitposting — and do it with taste — to spark engagement, build culture, and keep Genius top-of-mind in the trading community.
Build and nurture relationships with top traders, influencers, and KOLs — converting them into active Genius users and advocates.
Lead paid acquisition channels across Google, Twitter, and more — blending performance marketing with brand growth.
Implement feedback loops: experiment with posts, track engagement, identify what resonates with traders, and double down to compound reach and stickiness.
Requirements
Track record of growing products
Proficiency in paid acquisition
Behavioral psychology literacy: able to design for dopamine without losing trust.
Obsession with detail: Marketing language, graphics, and more
Bias to action, ownership, comfort with ambiguity.
Speed, speed, speed, speed
Why Genius
Impact: We’re building the final crypto interface for DeFi. Our goal is to eat crypto. You get to work with us in growing Genius around the world.
Upside: Cash & token upside as Genius grows
Contact Me: @ryanm27 on TG or ryan@tradegenius.com